Cryptic negativity

 The future of thinking, the development of forms of expression, planetary

architecture, these are all projects of others. Negativity is an
experimental attitude, an exercise in remembering, followed now and then
by a short series of outbursts, and then a long period of hiding inside
normality. Optimism can turn into gloominess. On the other hand, it is
impossible for cheerfulness to neutralise negativity. Negativity is itself
a form of cheerfulness. There's no future for negativity, a punk would
say. The marketing department of negative.com (TM) should really be at its
wit's end, but that is not the case. Negativity continues unexpectedly to
do well, generation after generation, even as it denies its own future.