Section 3 sketches a road-map to a utopian post-capitalist global society, harnessing zero-marginal-cost production, and seeking to avoid the failings of twentieth-century Communism and capitalism. A key reference point is Alexander Bogdanov's 1908 novel Red Star. The section articulates "five principles of transition", all envisaged operating through non-hierarchical social networks:
- To use massive amounts of real data to understand, model, and test ideas for social change so that they fit observable trends in human behaviour.
- Ecological sustainability.
- Ensuring that a transition to post-capitalism is not conceptualised simply in economic terms, but in wider human terms.
- To address problems with diverse approaches, rather than attempting monolithic solutions.
- Maximise the power of information.
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