Poulson had stumbled on a vulnerability in Google’s search engine that allowed people to maliciously delete links off of Google, which is a reputation management company’s dream and which could easily be used to suppress information.
The SEO trick had allowed someone to de-list specific web pages from the search engine using Google’s Refresh Outdated Content tool, a site that lets users submit pages to URLs to be recrawled and re-listed after an update. The vulnerability had to do with capitalizing different letters in the URL in this tool, which ultimately caused the delisting.”
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