The differences in meaning are so obvious that equivocating by use of them cannot normally be pursued without first softening up the audience. The softening up is effected by convincing the audience that the dual meaning is somehow an exposition of a profundity. ... the strategy is, as in Foucault's "Truth and power", to first make use of the word in its redefined sense, then present the redefinition as if it had already been established as the deeper content of the concept. Finally, the impression of profundity is sealed by passages which elide both meanings at once.
https://en.m.wikipedia.org/wiki/Motte-and-bailey_fallacy
Permissionlessness to speak, sir
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